A new twist on drinking and driving….boozing and biking

In a very imaginative brand extension, New York’s Cooper Spirits International LLC, which owns the St Germain French drinks brand, is selling a single-speed bicycle complete with bottle holder on the crossbar and a free bottle of the firm’s sweet spirit drink. The $1000 steel-framed bike, which is described as a ‘limited edition’ (although no numbers are quoted by the company) uses a coaster brake and combines combines clean, classic looks with some nice bits from Brooks, North Road and Michelin.

St Germain bicycle
The St Germain single speed bike comes complete with a bottle of booze to keep your spirits up

Choose a medium (20 inch) or large (23 inch) frame in any colour you like, so long as it’s navy blue.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s